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Tuesday, October 12, 2010

OK Go at Open Video Conference



Damien Kulash of OK GO spoke at the Open Video Conference on the band's experiences of leveraging, sharing and the social web and their split with EMI following the label's decision to remove embedding feature from their videos.

One of most interesting nuggets: pitching idea for 'Here it goes again' treadmill video to EMI digital media head: "If this gets out you're sunk". The video took 10 days, cost $5K for treadmills and has had 200 million views.

Kulash also discussed the making of 'This too shall pass' (see video above, if you don't already know and love this piece!) -- and the fact that the video took 89 takes, that they got to the end of the Rube Goldberg machine 3 times, and that no: it is not one continuous shot: start and end are separate shots and the elevator shaft sequence was an additional separate edit.

Kulash talked about the group's belief in fan-remixing --OK Go's videos have been remade by almost 400 groups and the band are strong believers in open video. OK Go have spoken at the House Judiciary Committee and has met with Obama's team on net neutrality issues.

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