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Tuesday, October 12, 2010

Tim Wu "The Master Switch" at the Open Video Conference



In the 2010 Open Video Conference's Keynote, Tim Wu, professor at Columbia Law and author of The Master Switch: The Invisible Wars for the Information Empire argued that we are now at a time when screens dominate our lives but we have to understand that each of the 3 screens originates from a different founding principle and economic model. The first of the 3 screens: TV, was founded on idea of quality and unity = one nation under 1 schedule, but morphed into other founding idea: entertainment that sells.

Computer : in the early 70s founded on idea of openness and users, a different model to TV's idea of viewers‚ also founded on the idea that the computer would make you free but then very quickly based on commerce : first software then internet advertising becoming the means by which it earns its money.

Finally, the personal mobile device, built on usage, like a utility.

What Wu argues is that as technology converges we are beginning to see the faultlines of a battle between founding principles of these 3 screens and how technology will be compensated.

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